Booking Holdings (BKNG)
NASDAQConsumer DiscretionaryTravel ServicesSnapshot 2026-07-08
$181.95+0.51%
Close 2026-07-07 · 1-day change
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Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Consumer Discretionary is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Booking Holdings (BKNG) must advance its use of Generative AI to justify its price. Revenue grew 16% year over year, and the latest quarter beat expectations. It trades at 3.2× P/E versus a peer median of 35×. This suggests the price reflects less growth than expected. If BKNG cuts guidance on the next call, it could hurt the stock. Peer multiples imply a price about 12% above where it trades. This read is provisional.
Trailing returns as of 2026-07-07. BKNG is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 37 analysts currently covering BKNG (as of Jul 2026).
Based on 10 Wall Street analysts offering 12-month price targets for BKNG in the last 4 months.
A consensus fair price across 7 valuation methods, at three horizons. Current price $181.95. As of 2026-07-08. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Hotels, Resorts & Cruise Lines — fair value, gap to price, and forward P/E.
Partnership enhances payment processing efficiency for Agoda.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-07-07. EPS is implied from price ÷ P/E. Not investment advice.
Current $181.95
The last 12 months of price, then the range of analyst 12-month targets from today’s $181.95.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Around the middle on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Advances: Advancing use of Generative AI
Enhances product offering through Generative AI integration.
Advances: Advancing use of Generative AI
New AI investments align with management's objectives.
Threatens: Transformation Program savings of $550M by end of 2026
Earnings crash impacts overall investment thesis.
Threatens: Transformation Program savings of $550M by end of 2026
Middle East conflict impacts travel demand and cost savings.
Threatens: Transformation Program savings of $550M by end of 2026
Lowered outlook affects cost transformation goals.
Threatens: Transformation Program savings of $550M by end of 2026
Revenue forecast cut due to external conflicts.