CLX
CloroxNYSEConsumer StaplesHousehold & Personal ProductsSnapshot 2026-05-08
As of May 8, 2026, CLX has a mixed analyst scoring with a composite score of 3.1 and a medium confidence level of 73.4. The score is influenced by various factors, including a favorable macro outlook with a score of 15.5 and a sector score of 6.1, but is offset by a negative momentum score of -30.1. The analysis is provisional, indicating that the data may be subject to change.
Price
Daily closes from AlphaVantage. Earnings/event dots are placed inline.
Factor signals
Read top-to-bottom: thesis (is this a strong company over a 1–3 year hold), watch flags (has something changed worth re-reading), and position context (how violent might the path be). Each pill is a parallel diagnostic — never aggregated into a single score.
Thesis
— is this a strong company over a 1–3 year hold?Why this rank
- Direction share0.78
- Slope (norm)0.87
- Bonus0.00
Why this rank
Trailing four: 2025-Q2, 2025-Q3, 2026-Q1, 2026-Q2
Why this rank
Joint read: strong + robust historically delivered 80%+ NI-grew rate over T+1y in IT 2024–26 (small N).
Watch
— has something changed worth re-reading?Why this setup
EPS estimate $2.09 → $1.66 (-20.5% / 30d). 0 raised, 11 cut, 12 covering analysts.
0 upgrades, 1 downgrade / 30d, 11 maintained. 11% of analysts rate Buy.
8 PT revisions / 30d. Avg target 8.5% above current price.
0 positive, 0 negative / 30d.
Divergence — fundamentals are strong but estimates are being cut. Worth reading the recent material events.
F4 · Management deep-dive — recent events, stated priorities, guidance track record
Recent 8-K events
5 material events in the last 24 months — top 5 listed below.
- 2026-03-10CLX — share buyback announcedimpact 0.34
- 2025-10-30CLX — President transitionimpact 0.34
- 2026-03-10CLX — capital allocation — Creation of a Direct Financial Obligation or an Obligation under an Off-Balan…impact 0.27
- 2026-04-01CLX — acquisition completedimpact 0.19
- 2026-01-22CLX — acquisition announcedimpact 0.16
Stated priorities
3 priorityies extracted from earnings transcripts (as of 2026-05-08).
- 1.Manage gross margin declinecostmixed65% progress
4/30: “Gross margin is now expected to be down 250 to 300 basis points.”
Why this status
Stated in 3 of last 3 quarters. Gross margin guidance has worsened from a decline of 50-100 basis points in 2026-Q1 to 250-300 basis points in 2026-Q2. The trajectory shows a persistent decline, indicating limited progress in managing the margin.
- 2.Address sales declinegrowthmixed38% progress
4/30: “The company now expects net sales to be down about 6%.”
Why this status
Stated in 3 of last 3 quarters. Sales guidance has improved slightly from a decline of 6-10% in 2025-Q4 to about 6% in 2026-Q2. The trajectory shows some progress in addressing the sales decline.
- 3.Adjust EPS expectationscapital allocationmixed65% progress
4/30: “Adjusted EPS is now expected to be between $5.45 and $5.65.”
Why this status
Stated in 3 of last 3 quarters. EPS guidance has been adjusted downward from $5.60-$5.95 in 2025-Q4 to $5.45-$5.65 in 2026-Q2. The trajectory indicates a downward adjustment in EPS expectations, reflecting ongoing challenges.
Guidance track record
Insufficient guidance history for this ticker.
Position context
— how violent might the path be while I hold it?Why this risk level
Recent vol — 30d annualized 44%; 252d 27%.
Drawdown — Max 1y −36%. Bad day move −3%.
Beta to sector ETF (XLP) — 1.25 over 1y.
Liquidity — score 100/100.
Sub-scores — vol 55/100, drawdown 29/100, beta 75/100, earnings vol —.
via XLP
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive — historically, headwind regimes have averaged stronger forward returns than tailwind.
Context label only — describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-05-08.
What changed
The most important moves since the prior daily snapshot.
- No material changes since the prior snapshot.
No material changes since the prior snapshot.
as of 2026-05-08
Management scorecard
How management runs the business — capital, margins, balance sheet, and how reliably they guide and deliver.
Met or beat guidance 100% of the last 1 guided quarters · 189.1% avg surprise
What management is focused on
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
- #1
Manage gross margin decline
CostNew since 2026-05-04Focus on managing the decline in gross margin as stated in recent guidance.
On track →MixedStated in 3 of last 3 quarters. Gross margin guidance has worsened from a decline of 50-100 basis points in 2026-Q1 to 250-300 basis points in 2026-Q2. The trajectory shows a persistent decline, indicating limited progress in managing the margin.
Gross margin is now expected to be down 250 to 300 basis points65%CEO/CFO:“Gross margin is now expected to be down 250 to 300 basis points.”Multiple sourcesSource dated 2026-04-30Stated 3 of last 8 quartersFirst seen 2026-05-04Show history (3)
- 2026-Q2Multiple sources
“Gross margin is now expected to be down 250 to 300 basis points.”
- 2026-Q1Multiple sources
“Gross margin is still expected to be down 50 to 100 basis points.”
- 2025-Q4Multiple sources
“Gross margin is expected to be down 50 to 100 basis points.”
- #2
Address sales decline
GrowthNew since 2026-05-04Continue efforts to address the decline in net sales as per guidance.
On track →MixedStated in 3 of last 3 quarters. Sales guidance has improved slightly from a decline of 6-10% in 2025-Q4 to about 6% in 2026-Q2. The trajectory shows some progress in addressing the sales decline.
Net sales are expected to be down about 6%38%CEO/CFO:“The company now expects net sales to be down about 6%.”Multiple sourcesSource dated 2026-04-30Stated 3 of last 8 quartersFirst seen 2026-05-04Show history (3)
- 2026-Q2Multiple sources
“The company now expects net sales to be down about 6%.”
- 2026-Q1Multiple sources
“The company still expects net sales to be down 6% to 10%.”
- 2025-Q4Multiple sources
“Net sales are expected to be down 6% to 10% compared to the prior year.”
- #3
Adjust EPS expectations
Capital allocationNew since 2026-05-04Adjust EPS expectations in line with updated financial guidance.
On track →MixedStated in 3 of last 3 quarters. EPS guidance has been adjusted downward from $5.60-$5.95 in 2025-Q4 to $5.45-$5.65 in 2026-Q2. The trajectory indicates a downward adjustment in EPS expectations, reflecting ongoing challenges.
Adjusted EPS is now expected to be between $5.45 and $5.6565%CEO/CFO:“Adjusted EPS is now expected to be between $5.45 and $5.65.”Multiple sourcesSource dated 2026-04-30Stated 3 of last 8 quartersFirst seen 2026-05-04Show history (3)
- 2026-Q2Multiple sources
“Adjusted EPS is now expected to be between $5.45 and $5.65.”
- 2026-Q1Multiple sources
“Adjusted EPS is still expected to be between $5.95 and $6.30.”
- 2025-Q4Multiple sources
“Diluted EPS is expected to be between $5.60 and $5.95.”
How this stock is priced
Two ways to read price: against peers in the same business, and against the company's own history.
Looks cheaper than most peers in the same business.
Cheaper than its own typical valuation.
P/E over the last 5 years
71 monthly pointsHow this compares
A side-by-side read on composite, valuation, and risk versus peers.
| Stock | Composite | Valuation | Risk |
|---|---|---|---|
CLX Clorox | +3.1 | fair | moderate |
WMT Walmart | -9.3 | expensive | low |
COST Costco | +3.9 | expensive | moderate |
PG Procter & Gamble | +15 | fair | low |
KO Coca-Cola Company (The) | +14 | full | low |
Risk — how this stock moves
What a normal day looks like, what a bad day looks like, and the worst the last year has thrown at it.
What could change this view
Conditional scenarios — if X happens, the score would shift by about Y points. These are not predictions.
- If next-quarter guidance is raised (currently LOWERED as of 2026-04-30)+16 pts
- If consumer_staples sector trend rises from +0.05 into 'improving' (>= +0.20)+5.0 pts
- If inflation state reverses from -0.34 (negative) to +0.34 (positive)+3.4 pts
- If labor state reverses from -0.31 (negative) to +0.31 (positive)-6.2 pts
- If consumer_staples sector trend falls from +0.05 into 'weakening' (<= -0.20)-5.0 pts
Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-04-308d agoItem 2.02
Results of Operations and Financial Condition On April 30, 2026 , The Clorox Company issued a press release announcing its financial results for its third quarter ended March 31, 2026. The full text of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
earnings preannouncementneutralscore 55 - 2026-04-011mo agoItem 8.01
Other Events On April 1, 2026, Clorox completed its previously announced purchase of all of the issued and outstanding membership interests of Gojo Industries, makers of Purell ® . Clorox acquired Gojo Industries pursuant to a membership interest purchase agreement (“MIPA”), by and among Clorox, Gojo Industries Holdings, Inc. (“Parent”), Gojo Industries and the shareholders of Parent.
mna activitypositivescore 22 - 2026-03-101mo agoItem 1.01
Entry into a Material Definitive Agreement On March 6, 2026, in connection with the purchase of all of the issued and outstanding membership interests of GOJO Industries, Inc. (“GOJO”), maker of PURELL® (the “Gojo Acquisition”), pursuant to a membership interest purchase agreement (the “Acquisition Agreement”), by and among The Clorox Company (the “Company”), GOJO Industries Holdings, Inc., GOJO and certain shareholders, the Company entered into (i) a $1,000,000,000 364-day revolving credit a…
capital allocationpositivescore 17 - 2026-03-101mo agoItem 2.03
Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant. The information set forth in
capital allocationnegativescore 13 - 2026-02-033mo agoItem 2.02
Results of Operations and Financial Condition On February 3, 2026 , The Clorox Company issued a press release announcing its financial results for its second quarter ended December 31, 2025. The full text of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
earnings preannouncementneutralscore 8
Score history
The composite score, snapshot by snapshot. The dotted line at zero separates leaning-positive from leaning-negative.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.