TTD
Trade Desk (The)NASDAQCommunication ServicesAdvertising AgenciesSnapshot 2026-05-08
As of May 8, 2026, TTD has a composite score of 19.2, categorized under the signal label "mild favorable." This score is influenced by a medium confidence level of 74.5 and an elevated risk label, with notable scores in macro (31.5) and management (39.8). The analysis is provisional, reflecting potential changes based on various scenarios, including guidance cuts and sector trends.
Price
Daily closes from AlphaVantage. Earnings/event dots are placed inline.
Factor signals
Read top-to-bottom: thesis (is this a strong company over a 1–3 year hold), watch flags (has something changed worth re-reading), and position context (how violent might the path be). Each pill is a parallel diagnostic — never aggregated into a single score.
Thesis
— is this a strong company over a 1–3 year hold?Why this rank
- Direction share1.00
- Slope (norm)0.30
- Bonus0.00
Why this rank
Trailing four: 2024-Q3, 2025-Q1, 2025-Q2, 2025-Q3
Why this rank
Watch
— has something changed worth re-reading?Why this setup
EPS estimate $0.46 → $0.46 (-0.1% / 30d). 4 raised, 12 cut, 19 covering analysts.
1 upgrade, 2 downgrades / 30d, 8 maintained. 46% of analysts rate Buy.
12 PT revisions / 30d. Avg target 18.8% above current price.
0 positive, 1 negative / 30d. See F4 management tile for the event list.
F4 · Management deep-dive — recent events, stated priorities, guidance track record
Recent 8-K events
11 material events in the last 24 months — top 5 listed below.
- 2026-01-26TTD — CFO transitionimpact 0.61
- 2026-03-25TTD — legal / regulatory event — Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standar…impact 0.57
- 2026-04-06TTD — officer changeimpact 0.52
- 2026-03-25TTD — director transitionimpact 0.51
- 2026-03-09TTD — officer changeimpact 0.48
Stated priorities
3 priorityies extracted from earnings transcripts (as of 2026-05-08).
- 1.Capture greater share of global advertising marketgrowthbehind0% progress
2/25: “CEO: 'We are well positioned to capture greater share of the global advertising market in 2026 and beyond.'”
Why this status
Newly stated in 2025-Q4. Revenue grew from $2,445M in 2024 to $2,896M in 2025, indicating progress towards capturing a greater share of the global advertising market. The trajectory shows delivering growth.
- 2.Support for Unified ID 2.0productmixed0% progress
2/25: “The Trade Desk is building support for Unified ID 2.0, an industry-wide approach to identity.”
Why this status
Newly stated in 2025-Q4. The company is focusing on building support for Unified ID 2.0, which is expected to enhance privacy and advertising relevance. No specific financial impact is detailed yet, indicating limited progress in terms of measurable outcomes.
- 3.Share repurchase programcapital allocationmixed30% progress
2/25: “The board approved an additional $350 million under its share repurchase program, totaling $500 million available.”
Why this status
Newly stated in 2025-Q4. The company used $1.4 billion for repurchases in 2025 and has $500 million authorized for future repurchases. This indicates a strong commitment to capital allocation through share repurchases, with substantial financial delivery.
Guidance track record
Insufficient guidance history for this ticker.
Position context
— how violent might the path be while I hold it?Why this risk level
Recent vol — 30d annualized 56%; 252d 72%.
Drawdown — Max 1y −78%. Bad day move −5%.
Beta to sector ETF (XLC) — 1.10 over 1y.
Liquidity — score 100/100.
Sub-scores — vol 0/100, drawdown 0/100, beta 90/100, earnings vol —.
via XLC
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive — historically, headwind regimes have averaged stronger forward returns than tailwind.
Context label only — describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-05-08.
What changed
The most important moves since the prior daily snapshot.
- No material changes since the prior snapshot.
No material changes since the prior snapshot.
as of 2026-05-08
Management scorecard
How management runs the business — capital, margins, balance sheet, and how reliably they guide and deliver.
What management is focused on
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
- #1
Capture greater share of global advertising market
GrowthFocus on innovation and partnerships to increase market share in global advertising.
BehindNewly stated in 2025-Q4. Revenue grew from $2,445M in 2024 to $2,896M in 2025, indicating progress towards capturing a greater share of the global advertising market. The trajectory shows delivering growth.
0%CEO/CFO:“CEO: 'We are well positioned to capture greater share of the global advertising market in 2026 and beyond.'”Press releaseSource dated 2026-02-25Stated 1 of last 8 quartersFirst seen 2026-02-25Show history (1)
- 2025-Q4Press release
“CEO: 'We are well positioned to capture greater share of the global advertising market in 2026 and beyond.'”
- #2
Support for Unified ID 2.0
ProductBuild support for Unified ID 2.0 to enhance privacy and advertising relevance.
MixedNewly stated in 2025-Q4. The company is focusing on building support for Unified ID 2.0, which is expected to enhance privacy and advertising relevance. No specific financial impact is detailed yet, indicating limited progress in terms of measurable outcomes.
0%CEO/CFO:“The Trade Desk is building support for Unified ID 2.0, an industry-wide approach to identity.”Press releaseSource dated 2026-02-25Stated 1 of last 8 quartersFirst seen 2026-02-25Show history (1)
- 2025-Q4Press release
“The Trade Desk is building support for Unified ID 2.0, an industry-wide approach to identity.”
- #3
Share repurchase program
Capital allocationContinue share repurchase program with $500 million authorized for future repurchases.
MixedNewly stated in 2025-Q4. The company used $1.4 billion for repurchases in 2025 and has $500 million authorized for future repurchases. This indicates a strong commitment to capital allocation through share repurchases, with substantial financial delivery.
30%CEO/CFO:“The board approved an additional $350 million under its share repurchase program, totaling $500 million available.”Press releaseSource dated 2026-02-25Stated 1 of last 8 quartersFirst seen 2026-02-25Show history (1)
- 2025-Q4Press release
“The board approved an additional $350 million under its share repurchase program, totaling $500 million available.”
How this stock is priced
Two ways to read price: against peers in the same business, and against the company's own history.
Not enough peers to compare yet.
Cheaper than its own typical valuation.
P/E over the last 5 years
71 monthly pointsHow this compares
A side-by-side read on composite, valuation, and risk versus peers.
| Stock | Composite | Valuation | Risk |
|---|---|---|---|
TTD Trade Desk (The) | +19 | inexpensive | elevated |
GOOGL Alphabet Inc. (Class A) | +31 | fair | moderate |
GOOG Alphabet Inc. (Class C) | +32 | fair | moderate |
META Meta Platforms | +30 | inexpensive | elevated |
NFLX Netflix | +23 | inexpensive | moderate |
Risk — how this stock moves
What a normal day looks like, what a bad day looks like, and the worst the last year has thrown at it.
What could change this view
Conditional scenarios — if X happens, the score would shift by about Y points. These are not predictions.
- If communication_services sector trend rises from +0.06 into 'improving' (>= +0.20)+5.0 pts
- If next-quarter guidance is raised (currently NEW as of 2026-05-07)+4.0 pts
- If next-quarter guidance is cut (currently NEW as of 2026-05-07)-8.0 pts
- If rates state reverses from -0.37 (negative) to +0.37 (positive)-5.8 pts
- If communication_services sector trend falls from +0.06 into 'weakening' (<= -0.20)-5.0 pts
Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-05-071d agoItem 2.02
Results of Operations and Financial Condition. On May 7, 2026, The Trade Desk, Inc. (the “Company”) issued a press release announcing its financial results for the quarter ended March 31, 2026. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K. The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934,…
earnings preannouncement—score 64 - 2026-04-2018d agoItem 1.01
Entry into a Material Definitive Agreement. On April 14, 2026, The Trade Desk, Inc. (the “Company”) entered into an amended and restated loan and security agreement, among the Company, as borrower, and a syndicate of banks, led by JPMorgan Chase Bank, N.A., as agent and arranger (the “Restated Loan and Security Agreement”), which amends and restates the terms of the Company’s revolving credit facility (as so amended and restated, the “Revolving Facility”). After giving effect to the Restated…
capital allocationneutralscore 43 - 2026-04-2018d agoItem 2.03
SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. THE TRADE DESK, INC. Date: April 20, 2026 By: /s/ Jay R. Grant Jay R. Grant Chief Legal Officer
capital allocationnegativescore 34 - 2026-03-251mo agoItem 3.01
Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing. On March 24, 2026, The Trade Desk, Inc. (the “Company”) notified The Nasdaq Stock Market LLC (“Nasdaq”) that due to Kathryn E. Falberg’s resignation from the Company’s board of directors (the “Board”), the Company was not in compliance with Nasdaq Listing Rules 5605(c)(2)(A) and 5605(d)(2)(A), which require, respectively, the audit committee of the Board (the “Audit Committee”) to be comprised…
legal regulatorynegativescore 29 - 2026-04-061mo agoItem 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On March 31, 2026, Lise J. Buyer informed The Trade Desk, Inc. (the “Company”) of her decision to resign from the Company’s board of directors (the “Board”), effective April 3, 2026. Ms. Buyer’s resignation was not the result of a disagreement with the Company on any matter relating to the Company’s operations, policies or practices. Ms. Buyer serv…
executive changeneutralscore 27
Score history
The composite score, snapshot by snapshot. The dotted line at zero separates leaning-positive from leaning-negative.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.