Creative Realities Inc (CREX)
NASDAQInformation TechnologySoftware - ApplicationSnapshot 2026-11-04
NASDAQInformation TechnologySoftware - ApplicationSnapshot 2026-11-04
QuarterlyIQ Insights · CREX
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -89.7% |
| Our one-year growth estimate | diamond |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
No outside relationship met the current evidence threshold.
Based on historical daily prices through 2026-11-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
| 44.7% |
Growth built into the price is above our model estimate.
The price assumes 134.5 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
Elevated risk of a next-quarter earnings miss: this name has been missing across recent quarters and is on a run of consecutive earnings misses. A fundamental tilt, not a price call.
Model as of 2026-11-04 · Compared with 36 industry peers
CREX — earnings miss
Dated 2026-08-13
Results of Operations and Financial Condition. On August 13, 2026, Creative Realities, Inc. (the “Company”) issued a press release announcing its financial condition and results of operations for the three and six months ended June 30, 2026. A copy of the press release is furnished as Exhibit 99.1. The information in this Item 2.02, including the information contained in the press release furnished as Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Excha…
Why it matters: The company reported a $4.2 million net loss and $46.6 million in debt in Q2. Better results would ease these financial strains.
Supportive ifQ3 net loss is smaller than $4.2 million and reported debt is below $46.6 million.
Worry ifQ3 net loss is at least $4.2 million, or reported debt is at least $46.6 million.
Why it matters: ARR rose only from $20.1 million in March to $20.5 million in June. Faster growth would show gains in recurring sales.
Supportive ifARR rises by more than $0.4 million in a quarter, above the Q2 change from March 31 to June 30.
Worry ifARR stays at or below $20.5 million in the next reported quarter.
Why it matters: Q2 gross margin was 38.6%, while service margin fell from 54.4% to 50.0%. Higher margins would support the company's margin goal.
Supportive ifReported gross margin rises above 38.6% in a later quarter.
Worry ifReported gross margin falls below 38.6%, or service margin drops below 50.0%.
Why it matters: The rollout may bring over $10 million in contract value and up to $4 million in ARR by the end of 2027.
Supportive ifCompany updates show deployment in over 800 stores this year. ARR is moving toward $4 million by the end of 2027.
Worry ifDeployment falls short of 800 stores this year, or the company lowers the stated ARR goal.
We watch for confirming and disproving signals on each item. Resolutions are found automatically where possible and checked by hand for unclear cases. Last 90 days shown.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$209 on $10,000 · ±2.1% | How much price usually moves either way. |
| Bad day | $629 loss on $10,000 · 6.3% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $4,964 loss on $10,000 · 49.6% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: Management's stated target is $10 million in annual cost savings by year end. Reaching it would support the CDM deal's cost case.
Supportive ifA company update reports at least $10 million in annual cost savings from CDM by year end.
Worry ifReported annual CDM cost savings stay below $6.4 million, or the company cuts its $10 million target.
Why it matters: Management said it expected to name two such clients within 30 days of August 13. Named wins would support its growth plan.
Supportive ifA company release names two new clients, each with over 1,000 locations.
Worry ifNo release names both clients, or either announced client has 1,000 or fewer locations.