Creative Realities Inc (CREX)
NASDAQInformation TechnologySoftware - ApplicationSnapshot 2026-09-04
$2.69+4.67%
Close 2026-09-04 · 1-day change
NASDAQInformation TechnologySoftware - ApplicationSnapshot 2026-09-04
QuarterlyIQ Insights · CREX
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -89.4% |
| Our one-year growth estimate | diamond | 41.1% |
Growth built into the price is above our model estimate.
The price assumes 130.5 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Elevated risk of a next-quarter earnings miss: this name has been missing across recent quarters and is on a run of consecutive earnings misses. A fundamental tilt, not a price call.
Model as of 2026-09-04 · Compared with 119 industry peers · Company calendar date is not available
CREX — earnings miss
Dated 2026-08-13
Results of Operations and Financial Condition. On August 13, 2026, Creative Realities, Inc. (the “Company”) issued a press release announcing its financial condition and results of operations for the three and six months ended June 30, 2026. A copy of the press release is furnished as Exhibit 99.1. The information in this Item 2.02, including the information contained in the press release furnished as Exhibit 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Excha…
Why it matters: Missing earnings targets may mean ongoing problems and hurt investor trust.
Worry ifThe latest earnings report shows results that are lower than what analysts expected.
Less concerning ifThe earnings report meets or is better than what analysts expected.
Why it matters: This acquisition is key for growth. Success would show management's strategy is working.
Supportive ifRevenue growth from CDM integration exceeds 10% year over year.
Worry ifRevenue from CDM does not show growth or declines.
Why it matters: These synergies show the acquisition is valuable. They help increase profit margins.
Supportive ifThe CDM acquisition achieved $10 million in cost savings.
Worry ifCost savings from the CDM acquisition are still under $6.4 million.
Why it matters: Finishing the offering could help cash flow and support growth. It shows market trust.
Supportive ifThe offering closes well and brings in $12 million.
Worry ifThe offering does not close, which may show market worries.
Why it matters: Stable debt levels after the offering show good capital management. This lowers financial risk.
Supportive ifDebt levels remain at or below $46.6 million after the offering closes.
Worry ifDebt levels rise above $46.6 million after the offering ends.
Why it matters: When a company buys back shares, it shows that management believes in its value. This can help the stock price.
Supportive ifAnnouncement of a share repurchase program worth over $1M.
Worry ifThere are no news about share buybacks or more delays.
Why it matters: These results will show how revenue is growing and how healthy the business is. A strong performance could make investors more confident.
Watch forQ2 earnings show revenue growth from last year and better margins.
Also watch forQ2 earnings show a decline in revenue or further margin compression.
Why it matters: Reducing debt would make the company more stable. It would also boost investor confidence.
Supportive ifDebt reduced by at least $2 million by the end of Q3.
Worry ifDebt remains unchanged or increases by the end of Q3.
Why it matters: This guidance will show if the company can maintain its growth trajectory. Meeting or exceeding this range signals strong demand and effective integration of CDM.
Supportive ifQ2 revenue guidance confirmed at $21.0M or higher.
Worry ifQ2 revenue guidance falls below $21.0M.
Why it matters: A drop in sector revenue growth could impact Creative Realities' performance.
Worry ifSector revenue growth falls below its median, indicating a slowdown.
Less concerning ifSector revenue growth is still above average. This shows that it is still growing.
Why it matters: New clients with over 1,000 locations each would show strong demand for CRI's services.
Supportive ifAnnouncement of two new clients with over 1,000 locations each within the next 30 days.
Worry ifNo new client announcements in the next 30 days.
Why it matters: If revenue goes up, it shows growth and a good outlook from management.
Supportive ifQ3 revenue reported above $21.5 million.
Worry ifQ3 revenue reported below $21.5 million.
Why it matters: Better gross margins show the company is keeping costs low. This means it is working efficiently.
Supportive ifGross margin reported above 38.6% in Q3.
Worry ifGross margin reported below 38.6% in Q3.
Why it matters: Finishing this project would give CRI money for growth and to pay off debt.
Supportive ifConfirmation that the public offering closes as planned on June 30, 2026.
Worry ifNews about delays or problems with the public offering.
We watch for confirming and disproving signals on each item. Resolutions are found automatically where possible and checked by hand for unclear cases. Last 90 days shown.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
Usually moved in the same direction.
Price observations: 365 days
Most sensitive to the broad stock market.
Based on historical daily prices through 2026-09-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$241 on $10,000 · ±2.4% | How much price usually moves either way. |
| Bad day | $639 loss on $10,000 · 6.4% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $3,807 loss on $10,000 · 38.1% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.