CFO — Tigran Sinanyan: The filing discloses the internal promotion of a Senior Vice President to the role of Chief Financial Officer, which is a succession event rather than a departure.

Results of Operations and Financial Condition. On July 29, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the second quarter ended June 30, 2026, and its financial outlook for the third quarter and full year of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhibit 99.2…

Entry into a Material Definitive Agreement. MediaAlpha, Inc. (the “Company”) previously disclosed that it is a party to a Tax Receivables Agreement dated October 27, 2020 (as amended, the “TRA”), pursuant to which, among other things, the Company will pay the counterparties to the TRA 85% of the cash savings, if any, in U.S. federal, state and local income tax that the Company realizes (or in some cases is deemed to realize) as a result of increases in the tax basis of the assets of QL Holdin…

Director — Lauren StClair: Ms. Lauren StClair was appointed as a member of the Board and Audit Committee.

Results of Operations and Financial Condition. On April 29, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the first quarter ended March 31, 2026, and its financial outlook for the second quarter of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhibit 99.2, respective…

Entry into a Material Definitive Agreement. On March 25, 2026, QuoteLab, LLC, a Delaware limited liability company (the “Borrower”), and QL Holdings LLC, a Delaware limited liability company (“Holdings”), each a subsidiary of MediaAlpha, Inc., a Delaware corporation, entered into an amendment and restatement agreement (the “Amendment and Restatement Agreement”) to the Credit Agreement dated as of September 23, 2020, as heretofore amended (the “Existing Credit Agreement” and, as amended and re…

Director — Lara Sweet: Lara Sweet is not standing for reelection to the Board due to personal reasons.

Results of Operations and Financial Condition. On February 23, 2026, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release announcing its financial results as of and for the fourth quarter and full year ended December 31, 2025, and its financial outlook for the first quarter of 2026, and posted certain supplemental financial information to the Investor Relations section of its website. Copies of the press release and investor supplement are furnished as Exhibit 99.1 and Exhi…

Other Events. On February 18, 2026, the Company's Board of Directors authorized an increase in the Company’s existing $50.0 million Share Repurchase Program, of which $14.4 million has been used as of the date of this Current Report on Form 8-K, by an additional $50.0 million, to a total of up to $100.0 million. The Company may repurchase such shares through open market transactions, privately negotiated transactions, preset trading plans, block trades or any combination of such methods. The…

Director — Christopher Delehanty: Mr. Delehanty tendered his resignation as a member of the Board of Directors.

Director — Ramon Jones: Ramon Jones was appointed as a member of the Board and is expected to join the Audit Committee.

Results of Operations and Financial Condition. On October 29, 2025, MediaAlpha, Inc. (“MediaAlpha” or the “Company”) issued a press release and an accompanying shareholder letter announcing its financial results as of and for the third quarter ended September 30, 2025, and its financial outlook for the fourth quarter of 2025. Copies of the press release and shareholder letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herei…

Other Events. On October 28, 2025, the Company's Board of Directors authorized a new Share Repurchase Program to repurchase up to $50 million of shares of Class A common stock. The Company may repurchase such shares through open market transactions, privately negotiated transactions, preset trading plans, block trades or any combination of such methods. The timing and amount of any share repurchases will be determined by the Company’s management in its discretion based on their ongoing evalua…

Director — Anthony Broglio: Resigned due to the Share Repurchase and no longer owning shares of the Company's Common Stock.

Entry Into a Material Definitive Agreement On September 3, 2025, MediaAlpha, Inc. (the “Company”) entered into an agreement with Insignia A QL Holdings, LLC and Insignia QL Holdings, LLC (collectively, “Insignia”) whereby the Company agreed to repurchase 3,234,894 shares of its Class A common stock, par value $0.01 per share (the “Class A Common Stock”), beneficially owned by Insignia, in a private transaction at a price of $10.17 per share, for an aggregate purchase price of approximately $3…

Entry into a Material Definitive Agreement FTC Settlement On July 3, 2025, MediaAlpha, Inc. (the “Company”) reached agreement with the Staff of the Federal Trade Commission (the “FTC”) on the terms of a Consent Order that the Staff would recommend to the Commissioners of the FTC to fully resolve the FTC’s claims. On August 6, 2025, the Staff notified the Company that the Commissioners of the FTC had approved the Consent Order, and the FTC filed a complaint and a stipulation in the United Stat…

Results of Operations and Financial Condition. On August 6, 2025, MediaAlpha, Inc. (“MediaAlpha”) issued a press release and an accompanying shareholder letter announcing its financial results as of and for the second quarter ended June 30, 2025, and its financial outlook for the third quarter of 2025. Copies of the press release and shareholder letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein. This information shal…

Entry into a Material Definitive Agreement. Third Amendment to Credit Agreement On August 4, 2025, QuoteLab, LLC, a Delaware limited liability company (the “Borrower”), and QL Holdings LLC, a Delaware limited liability company (“Holdings”), each a subsidiary of the Company, entered into a Third Amendment (the “Third Amendment”) to the Credit Agreement dated as of September 23, 2020, as amended by that certain First Amendment dated as of July 29, 2021 and that certain Second Amendment dated as…

Chief Architect — Eugene Nonko: Mr. Nonko's role changed from Chief Technology Officer to a non-executive individual contributor as Chief Architect.

Results of Operations and Financial Condition. On April 30, 2025, MediaAlpha, Inc. (“MediaAlpha”) issued a press release and an accompanying shareholder letter announcing its financial results as of and for the first quarter ended March 31, 2025, and its financial outlook for the second quarter of 2025. Copies of the press release and shareholder letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein. This information sha…

Director and Chair of Nominating and Corporate Governance Committee — Jennifer Moyer: Ms. Moyer decided not to stand for re-election to Class II of the Board, and Bradley Hunt was appointed as a new director.

Results of Operations and Financial Condition. On February 24, 2025, MediaAlpha, Inc. (“MediaAlpha”) issued a press release and an accompanying shareholder letter announcing its financial results as of and for the fourth quarter and full year ended December 31, 2024, and its financial outlook for the first quarter of 2025. Copies of the press release and shareholder letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Form 8-K and are incorporated by reference herein.…

Chief Technology Officer — Eugene Nonko: Mr. Nonko will retire as the Company’s Chief Technology Officer effective June 30, 2025.

Chief Technology Officer — Eugene Nonko: Mr. Nonko delayed his resignation as Chief Technology Officer to June 30, 2025.

Regulation FD Disclosure. Update Regarding the FTC Matter On February 21, 2023, the Company received a civil investigative demand from the Federal Trade Commission (the “FTC”) regarding compliance with the Federal Trade Commission Act (the “FTC Act”) and the Telemarketing Sales Rule (the “TSR”), as they relate to the advertising, marketing, promotion, offering for sale, or sale of healthcare-related products, the collection, sale, transfer or provision to third parties of consumer data, telem…