Reading REBN? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track REBN free→Reading REBN? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track REBN free→NASDAQConsumer DiscretionaryRestaurantsSnapshot 2026-06-16
Recent financial performance sits well below its industry cohort — worth keeping an eye on, though it has not freshly broken.
Recent financial performance is weak. Earnings quality cannot be assessed since the company is unprofitable. Management's recent track record has been unsteady, with frequent changes. Risk is high, and the sector backdrop is a headwind. Compared with sector peers, REBN is below typical. Peer multiples imply a price about 23% below where it trades (it looks expensive on this basis); the read is fair, but weakening. This analysis is provisional.
Daily closes. Earnings/event dots are placed inline.
A consensus fair price across 2 valuation methods, at three horizons. Current price $1.72. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
No-growth: today's peer multiple on trailing earnings. The headline read.
Embeds projected growth. Leans optimistic by design. Upside context.
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
At $1.72 REBN trades at 1× p/s, below its 1× p/s peer median. Our $1.37 fair value sits above the price; low confidence. Not investment advice.
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
The market is pricing in roughly 23% near-term growth, below our forecast of about 89%. This describes what's priced in, not a forecast of the move.
TTM earnings are negative, so the read leans on sales- and cash-flow-based methods rather than P/E. This is a data condition, not a forward call.
No fragility gates fired. Regime (Mania) does not concentrate fragility.
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Operating income rose in 2 of the last 3 quarter-over-quarter moves. Historically, Consumer Discretionary names rated weak grew net income 58% of the time over the next year (vs 57% for the rest of the cohort, n=2844).
Over the trailing year it converted 0.75x of net income into operating cash flow.
Not enough signal yet.
Not enough signal to read sensitivity to the broad stock market, the US dollar, long-term interest rates, Fed net liquidity, real (inflation-adjusted) rates.
18 material management or governance events in the past 24 months, led by executive changes. Historically, Consumer Discretionary names rated volatile grew net income 58% of the time over the next year (vs 54% for the rest of the cohort, n=486).
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
via XLY
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive. Historically, headwind regimes have averaged stronger forward returns than tailwind.
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
A guidance track record builds as the company issues and delivers on guidance.
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
On a typical day, $10k can swing ±$302.
How much price usually moves either way.
On a bad day, this stock has moved -$681.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $5,584.
Deepest peak-to-trough drop in the last year.
Past results, not a forecast. Not investment advice.
The most important moves since the prior daily snapshot.
Signal changed from 'cautious' to 'mixed' after fresh earnings.
No material changes since the prior snapshot.
as of 2026-06-16
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
No named catalysts to watch right now. Check back after the next earnings report.
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for REBN yet.
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. Jay Kim’s resignation as Co-Chief Executive Officer, Chief Financial Officer, Director, and from all positions held in the Company On June 4, 2026, Jay Kim notified the Board of his resignation as Co-Chief Executive Officer, Chief Financial Officer, Director, and from all other positions, offices, directorships, committee memberships, and responsib…
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Long-thesis check; widest uncertainty.
TTM earnings are negative. P/E-based methods drop out and the estimate leans on sales- and cash-flow-based methods. A data condition, not a forward call.
For similar setups historically (n=20,154): about 33% saw a 20%+ drawdown, and roughly 76% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
Looks cheaper than most peers in the same business.
Self-history needs ~20 months of data.
Trailing four: 2024-Q3, 2025-Q1, 2025-Q2, 2025-Q3
A side-by-side read on sector standing, valuation, and risk versus peers.
| Stock | Sector standing | Valuation | Risk |
|---|---|---|---|
REBN REBORN COFFEE INC | Below typical Show detailsSector percentile: 22 of 100 | full | high |
Not investment advice. As of 2026-06-16.
Context label only: describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-06-16.
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
Focus on boosting revenue by forming strategic partnerships and agreements.
Stated in 4 of last 4 quarters. Revenue grew from $1.36M in 2025-Q3 to $5.21M in 2026-Q1, indicating progress in strategic agreements. The trajectory shows delivering on this priority.
“The company aims to increase revenue through strategic agreements.”
“The company aims to increase revenue through strategic agreements.”
“The company aims to increase revenue through strategic agreements.”
“The company aims to increase revenue through strategic agreements.”
Manage executive transitions and restructure the board to stabilize leadership.
Stated in 2 of last 2 quarters. Recent executive changes include the resignation of Co-CEO and CFO Jay Kim. The company is making limited progress in stabilizing leadership amidst ongoing transitions.
“The company is addressing executive changes and board restructuring.”
Allocate capital by issuing shares in private placements to raise funds.
Newly stated in 2026-Q1. The company raised $21 million through private placements, indicating a focus on capital allocation. This is a new initiative with initial delivery evident in the raised funds.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. Resignation of Co-Chief Executive Officer On June 4, 2026, Jay Kim notified the Board of Directors (the “Board”) of Reborn Coffee, Inc. (the “Company”) of his resignation as Co-Chief Executive Officer of the Company and the Board accepted the resignation, effective immediately. Chief Executive Officer Jung Jae Lim, who has served as Co-Chief Execut…
Entry into a Material Definitive Agreement. On April 29, 2026, Reborn Coffee, Inc. (the “Company”), entered into a Securities Purchase Agreement (the “Agreement”) with the purchasers named therein (the “Investors”), pursuant to which the Company agreed to issue and sell, in a private placement, shares of its common stock (the “Shares”) in two closings for aggregate gross proceeds of $21 million, subject to the terms and conditions set forth in the Securities Purchase Agreement (collectively,…
Based in part upon the representations of the Investors in the Agreement, the offering and sale of the Shares will be exempt from registration under Rule 903 of Regulation S promulgated under the Securities Act of 1933 (the “Act”). The sale of the Shares by the Company in the Private Placement will not be registered under the Act or any state securities laws and such shares may not be offered or sold in the United States absent registration with the Securities and Exchange Commission (“SEC”)…
Entry into a Material Definitive Agreement. As previously reported, on February 6, 2025, Reborn Coffee, Inc. (the “Company”), entered into a Securities Purchase Agreement with the purchasers named therein (the “Arena Investors”), which was amended on March 28, 2025 and July 31, 2025 (as amended, the “Securities Purchase Agreement”). In connection with the Securities Purchase Agreement, the Company issued 10% Original Issue Discount Secured Convertible Debentures to the Arena Investors on Febr…
“The company is addressing executive changes and board restructuring.”
“The company entered into a Securities Purchase Agreement for private placements.”