REEDS INC (REED)
AMEXConsumer StaplesBeverages - Non-alcoholicSnapshot 2026-11-04
$1.01-0.98%
Close 2026-11-04 · 1-day change
AMEXConsumer StaplesBeverages - Non-alcoholicSnapshot 2026-11-04
QuarterlyIQ Insights · REED
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits well below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -46.9% |
| Our one-year growth estimate | diamond |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
No outside relationship met the current evidence threshold.
Based on historical daily prices through 2026-11-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
| 33.3% |
Growth built into the price is above our model estimate.
The price assumes 80.1 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
Worth watching into the next print: this name is a smaller-cap name (higher miss base rate) and has been missing across recent quarters. A fundamental tilt, not a price call.
Model as of 2026-11-04 · Compared with 4 industry peers
REED — private placement
Dated 2026-11-03
Entry Into a Material Definitive Agreement. On October 28, 2026, Reed’s, Inc., a Delaware corporation (the “ Company ”), entered into a securities purchase agreement (the “ Purchase Agreement ”) with D&D Source of Life Holding, Ltd., the Company’s majority stockholder (the “ Investor ”), for the issuance and sale in a private placement (the “ Private Placement ”) of 17,421,602 shares (the “ Shares ”) of common stock, $0.0001 par value per share, at a purchase price of $0.574 per Share, for ag…
Why it matters: Q2's net loss narrowed from a year earlier, but Reed's remained loss-making. A smaller loss would support its goal of profitable growth.
Supportive ifThe next report shows a net loss below $4.3 million and SG&A below $4.7 million.
Worry ifThe next report shows a net loss above $4.3 million or SG&A above $4.7 million.
Why it matters: The company had $2.4 million in cash and used $2.2 million in operations in Q2. New loan terms matter as it seeks more funding.
Worry ifA filing shows positive cash from operations for a quarter. Or cash rises above $2.4 million without new borrowing.
Less concerning ifA filing shows cash below $2.4 million while operations keep using cash, or new debt terms raise repayment costs.
Why it matters: Q2 margin rose to 24%, helped by fewer inventory write-offs. Reaching the stated goal would show this gain can continue.
Supportive ifA reported gross margin reaches 35% or more, with inventory write-offs still low.
Worry ifGross margin drops below 24%, or inventory write-offs top the Q2 level of $0.1 million.
Why it matters: The exchange accepted Reed's plan, but it still faces quarterly checks. Failure to make progress could lead to delisting steps.
Worry ifA filing or exchange notice confirms Reed's meets listing rules. Or the exchange confirms progress under the accepted plan.
Less concerning ifThe exchange says Reed's missed plan goals or starts delisting steps before November 29, 2027.
We watch for confirming and disproving signals on each item. Resolutions are found automatically where possible and checked by hand for unclear cases. Last 90 days shown.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$381 on $10,000 · ±3.8% | How much price usually moves either way. |
| Bad day | $1,225 loss on $10,000 · 12.2% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $9,515 loss on $10,000 · 95.2% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: Q2 sales fell 21% from a year earlier, despite a 5% rise from Q1. Growth would show that lost retail business is returning.
Supportive ifIn the November 10 report, Q3 net sales are above $9.5 million, the Q2 2025 level.
Worry ifQ3 net sales are below $7.5 million, the Q2 2026 level.