EW Scripps Co. (The) (SSP)
NASDAQCommunication ServicesBroadcastingSnapshot 2026-09-04
$3.30-0.90%
Close 2026-09-04 · 1-day change
NASDAQCommunication ServicesBroadcastingSnapshot 2026-09-04
QuarterlyIQ Insights · SSP
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance dropped from the top half to the bottom half of its industry over the past month — the reason to own it has weakened.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -78.8% |
| Our one-year growth estimate | diamond | -4.3% |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
Usually moved in the same direction.
Price observations: 365 days
Most sensitive to the broad stock market.
Based on historical daily prices through 2026-09-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
A larger daily loss that occurred about once in every 20 trading days.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Growth built into the price is above our model estimate.
The price assumes 74.5 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
Elevated risk of a next-quarter earnings miss: this name operates in a high-miss-rate industry and its industry peers have been missing lately. A fundamental tilt, not a price call.
Model as of 2026-09-04 · Compared with 7 industry peers · Company calendar date is not available
SSP — earnings miss
Dated 2026-08-07
Results of Operations and Financial Condition On August 6, 2026, we released information regarding results of operations for the quarter ended June 30, 2026. A copy of the press release is attached hereto as Exhibit 99.1.
Why it matters: More M&A activity could boost Scripps' market position. It also helps with financial flexibility.
Watch forNew acquisitions or sales are announced. These make the company stronger.
Also watch forNo new M&A activity is announced. This shows no progress in improving the portfolio.
Why it matters: Job reductions are part of Scripps' plan to improve efficiency and reduce costs.
Supportive ifManagement says job cuts are done. About 6% of workers were affected.
Worry ifJob reductions are delayed or not fully implemented as planned.
Why it matters: The earnings report will provide insights on performance and future guidance. It can impact stock sentiment.
Watch forThe earnings report shows higher revenue and profit margins than expected.
Also watch forThe earnings report shows lower revenue and profit margins than expected.
Why it matters: These transactions are part of Scripps' plan to improve its portfolio. Success will boost local market presence and efficiency.
Supportive ifManagement confirms the completion of the station swap with Gray Media.
Worry ifManagement says there are delays or problems with the station swap with Gray Media.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$227 on $10,000 · ±2.3% | How much price usually moves either way. |
| Bad day | $690 loss on $10,000 · 6.9% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $4,864 loss on $10,000 · 48.6% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: This revenue trend helps us see how healthy the business is and its growth.
Worry ifScripps Networks revenue reported down about 10% or worse.
Less concerning ifRevenue decline is less than 10% or shows signs of stabilization.
Why it matters: Growth in political ad revenue is key for Scripps during tough times.
Supportive ifPolitical ad revenue for 2026 is between $225 million and $250 million.
Worry ifPolitical ad revenue is below $225 million for the full year.
Why it matters: Successful job cuts are key for saving costs. They also help improve EBITDA.
Supportive ifJob reductions lead to an annual run-rate savings of $100 million by year-end 2026.
Worry ifJob reductions do not lead to the expected savings by year-end 2026.
Why it matters: Completing the WTVQ acquisition would help Scripps grow in the market.
Supportive ifRegulators will approve the WTVQ acquisition by the end of Q3 2026.
Worry ifRegulatory approval for the WTVQ deal is delayed or not given.
Why it matters: Positive revenue growth may mean the sector is improving. This could boost investor confidence.
Supportive ifRevenue growth turns positive year over year for the next quarter.
Worry ifRevenue growth remains negative year over year for the next quarter.
Why it matters: Hitting the $100 million savings goal would show Scripps is making progress. It would help EBITDA.
Supportive ifManagement says they will save $100 million each year by year-end.
Worry ifSavings reported fall short of $100 million by year-end.
Why it matters: Negative growth shows bigger problems in Scripps' local media business. It could hurt revenue.
Worry ifQ3 local media revenue declines year over year by more than 1%.
Less concerning ifLocal media revenue grows year over year or stays flat.
Why it matters: Controlling spending is key for financial health and future growth.
Watch forCapital spending is between $60 million and $70 million.
Also watch forCapital spending is over $70M or under $60M.