EW Scripps Co. (The) (SSP)
NASDAQCommunication ServicesBroadcastingSnapshot 2026-11-05
$2.95+2.43%
Close 2026-11-05 · 1-day change
NASDAQCommunication ServicesBroadcastingSnapshot 2026-11-05
QuarterlyIQ Insights · SSP
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits well below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -78.1% |
| Our one-year growth estimate | diamond | -5.0% |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
No outside relationship met the current evidence threshold.
Based on historical daily prices through 2026-11-05.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Growth built into the price is above our model estimate.
The price assumes 73.1 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
Worth watching into the next print: this name operates in a high-miss-rate industry and has erratic recent earnings surprises. A fundamental tilt, not a price call.
Model as of 2026-11-05 · Compared with 3 industry peers
SSP — earnings miss
Dated 2026-10-28
Results of Operations and Financial Condition On October 28, 2026, The E.W. Scripps Company (the “Company”) issued a press release that, among other things, provided certain preliminary financial information for the quarter ended September 30, 2026. A copy of the press release is attached to this Current Report on Form 8-K as Exhibit 99.1 and is incorporated herein by reference.
Why it matters: Scripps raised its 2026 political ad goal to about $275 million. Q3 results can show whether ad sales support that higher goal.
Supportive ifOn November 5, Scripps reports Q3 political ad revenue near $81 million and keeps its full-year goal near $275 million.
Worry ifQ3 political ad revenue is far below $81 million, or Scripps cuts its full-year goal below $275 million.
Why it matters: Scripps has high debt and plans to use cash and election ad money to pay it down. Meeting the target would show progress on its balance sheet.
Supportive ifThe Q4 report shows at least $150 million of debt paid down, as stated in the October 28 update.
Worry ifThe Q4 report shows less than $150 million of debt paid down, or debt rises from the Q3 level.
Why it matters: Scripps cut many jobs and targets $125 million to $150 million in EBITDA growth by 2028. Year-end savings are a near-term test of that plan.
Supportive ifScripps reports about $100 million in annual run-rate savings by year end, with lower costs in Q4.
Worry ifScripps reports run-rate savings well below $100 million, or Q4 costs do not fall after the cuts.
Why it matters: Scripps Networks revenue fell 16% in Q2, and the company cited weak ads and lower linear viewing. A smaller drop would show the decline is easing.
Supportive ifQ3 Scripps Networks revenue falls less than 10% year over year, compared with the 16% Q2 drop.
Worry ifQ3 Scripps Networks revenue falls 16% or more year over year again.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$229 on $10,000 · ±2.3% | How much price usually moves either way. |
| Bad day | $709 loss on $10,000 · 7.1% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $6,105 loss on $10,000 · 61.1% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: Local Media core ad sales fell 4.8% on an adjusted basis in Q2. The new sports deals may help bring in more ad sales as they begin.
Supportive ifQ3 adjusted Local Media core ad sales grow year over year after the 4.8% Q2 decline.
Worry ifQ3 adjusted Local Media core ad sales fall 4.8% or more year over year again.