Traeger, Inc. (COOK)
NYSEConsumer DiscretionaryFurnishings, Fixtures & AppliancesSnapshot 2026-11-04
NYSEConsumer DiscretionaryFurnishings, Fixtures & AppliancesSnapshot 2026-11-04
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Put COOK beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Home Furnishings: structurally weak cohort (structural / late-cycle), so the cyclical early-warning is suppressed.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar under pressure — Revenue between $465M and $485M in 2026: Comparison needs review.
View ThesisRevenue is contracting — down about 16% over the past year.
View GrowthManagement screens weak on capital allocation, margins, market reaction to earnings.
View ManagementExpectations look reasonable — what the market is pricing in sits in line with or below what analysts forecast.
View ValuationThis stock is volatile — it swings about 2% on a typical day and fell roughly 58% in its worst 12-month stretch.
View RiskCOOK trades at a 0.3x sales multiple. This sits below the 0.8x peer median. Revenue fell 40.4% in the latest quarter. The company missed its earnings target. The price reflects less growth than we forecast. The primary revenue pillar is under pressure. The thesis comparison is not yet verified. Peer multiples imply a price about 58% above where it trades. The thesis is on watch. This read is provisional.
Trailing returns as of 2026-11-04. COOK is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 7 analysts currently covering COOK (as of Nov 2026).
Based on 4 Wall Street analysts offering 12-month price targets for COOK in the last 4 months.
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Compare COOK with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| COOK Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 4 valuation methods, at three horizons. As of 2026-11-04. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Home Furnishings — fair value, gap to price, and forward P/E.
Compare the value case
Put COOK next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Advances: Achieve full-year 2026 revenue between $435M and $465M
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-11-04. EPS is implied from price ÷ P/E. Not investment advice.
Current $49.51
The last 12 months of price, then the range of analyst 12-month targets from today’s $49.51.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Bottom 25% on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
TTM earnings are negative. P/E-based methods drop out and the estimate leans on sales- and cash-flow-based methods. A data condition, not a forward call.
Narrowed guidance confirms revenue trajectory and Q4 growth.

Advances: Improve gross margin to 39.5%-40.5% for 2026
Q2 margin strength supports gross margin improvement objective.

Positive review may boost sales and brand perception.
Earnings miss indicates potential challenges in achieving revenue goals.