Regulation FD Disclosure On July 27, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing an expansion of its secured U.S. program to approximately $165 million, representing a 32% increase. The expansion reflects the addition of new apparel and footwear categories and approximately $40 million of incremental revenue, following the Company’s previously effected 1-for-40 reverse stock split. A copy of the press release is attached hereto as Exhibit 99.1 and is inc…

Entry into a Material Definitive Agreement. Securities Purchase Agreement On July 23, 2026, Digital Brands Group, Inc. (the “Company”) entered into a Securities Purchase Agreement (the “Purchase Agreement”) with the purchaser identified on the signature page thereto (the “Purchaser”), pursuant to which, subject to the terms and conditions set forth therein, the Company agreed to issue and sell to the Purchaser a unsecured convertible promissory note in the aggregate principal amount of $3,529…

of Form 8-K, the information regarding the Reverse Stock Split (as defined below) contained in

Director — David Sosnowski: Appointment of David Sosnowski as an independent director.

Entry into a Material Definitive Agreement On July 17, 2026, Digital Brands Group, Inc. (the “Company”), entered into a Lock-Up and Leak-Out Agreement (the “Lock-Up Agreement”) with the holder of a majority of the issued and outstanding shares of the Company’s Series D Convertible Preferred Stock (the “Holder”), as a material inducement for, and in consideration of, the Company’s agreement to reset the Floor Price (as defined below) under the Certificate of Amendment described in

Other Events. On July 7, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing a strategic partnership between its AVO brand and the largest college bookstore chain in the United States, which operates over 1,000 bookstore locations. Under this partnership, AVO will assume all prime retail floor space currently occupied by lululemon across all existing bookstore locations. The Company intends to leverage this expanded retail presence by deploying its store-in-stor…

Other Events. On July 6 , 2026, Digital Brands Group, Inc. (the “Company”) announced that it has retained the law firm of Christian Attar, a market manipulation and naked short litigation firm located in Houston, Texas, to investigate potential naked short selling and other market manipulation of the Company’s common stock. In June 2026, the Company engaged Shareholder Intelligence Services, LLC (“ShareIntel”) to support efforts to investigate and address potentially illegal trading activity,…

Entry into a Material Definitive Agreement. On June 9, 2026, Digital Brands Group, Inc., a Nevada corporation (the “Company”), entered into a securities purchase agreement (the “Purchase Agreement”) with 1800 Diagonal Lending, LLC (the “1800 Diagonal”), pursuant to which the 1800 Diagonal made a loan to the Company, evidenced by a promissory note in the aggregate principal amount of $238,050.00, including an original issue discount of $13,050.00 (the “Note”) with additional tranches of up to…

Creation of a Direct Financial Obligation or an Obligation Under an Off-Balance Sheet Arrangement of a Registrant. The information set forth above in

of Form 8-K, the information contained in Item 1.01of this Current Report on Form 8-K is incorporated herein by reference. The Company claims an exemption from the registration requirements of the Securities Act of 1933, as amended (the “Securities Act”), for the private placement of the securities pursuant to Section 4(a)(2) of the Securities Act and/or Regulation D promulgated thereunder because, among other things, the transaction did not involve a public offering, each recipient is an acc…

Entry into a Material Definitive Agreement. On April 15, 2026, Digital Brands Group, Inc. (the “Company”) entered into an At-the-Market Issuance Sales Agreement (the “Agreement”) with Aegis Capital Corp., as sales agent (the “Sales Agent”), under which the Company may issue and sell through the Sales Agent, from time to time, shares of its common stock, par value $0.0001 per share (the “Common Stock” and such offered shares of Common Stock, the “Shares”), having an aggregate offering price of…

Entry into a Material Definitive Agreement. As previously reported by Digital Brands Group, Inc. (the “Company”) in its Current Report on Form 8-K filed with the U.S. Securities and Exchange Commission on February 17, 2026, on February 16, 2026 the Company entered into those certain letter agreements (collectively, the “Agreement”) with four existing holders (the “Holders”) of Common Share Purchase Warrants (the “Existing Warrants”) previously issued by the Company to the Holders in an offeri…

Unregistered Sales of Equity Securities. The information set forth in

Entry into a Material Definitive Agreement. On March 12, 2026 (the “Effective Date”), Digital Brands Group, Inc. (the “Company”) entered into a Consulting Agreement (the “Agreement”) with Athlete Capital Sports LLC (“Athlete Capital Sports”), pursuant to which Athlete Capital Sports agreed to provide the Company certain consulting services with respect to the Company’s participation in The Pennsylvania State University’s (the “University”) name, image and likeness program for student-athletes…

Unregistered Sales of Equity Securities . The information set forth in

Entry into a Material Definitive Agreement. On February 16, 2026, Digital Brands Group, Inc. (the “Company”), entered into those certain letter agreements (collectively, the “Agreement”) with certain existing holders (the “Holders”) of Common Share Purchase Warrants (the “Existing Warrants”) previously issued by the Company to the Holders in an offering pursuant to that certain Registration Statement Form S-1, which was declared effective by the U.S. Securities and Exchange Commission (the “C…

Material Modification to Rights of Shareholders. As previously disclosed by Digital Brands Group, Inc. (the “Company”) in the Definitive Information Statement on Schedule 14C (the “Information Statement”) filed with the U.S. Securities and Exchange Commission (the “Commission”) and first mailed to the stockholders of the Company on December 3, 2025, pursuant to the actions taken by written consent in lieu of a meeting (the “Written Consent”) of the stockholders of the Company owning a majorit…

Changes in Registrant’s Certifying Accountant. (a) Dismissal of Independent Registered Public Accounting Firm On December 29, 2025, the Audit Committee (the “Committee”) of the Board of Directors the Company dismissed Macias, Gini and O’Connell LLP (“MGO”) as the Company’s independent registered public accounting firm. The Company first engaged MGO as its independent registered public accounting firm on May 5, 2023. During the period from May 5, 2023, through December 29, 2025, there have bee…

Entry into a Material Definitive Agreement. On December 4, 2025, Digital Brands Group, Inc. (the “Company”) closed on that certain Marketing and Sponsorship Agreement (the “Agreement”) with Buffalo Sports Properties, LLC (“Buffalo Sports”), pursuant to which Buffalo Sports agreed to provide the Company certain benefits with respect to Company’s products at the University of Colorado, solely with respect to its athletics department, as set forth in the Agreement (the “Benefits”). While the Agr…

Entry into a Material Definitive Agreement. On November 19, 2025, Digital Brands Group, Inc. (the “Company” or “DBGI”), entered into that certain Exclusive Private Label Manufacturing Agreement (the “Agreement”) with The Grove Collective, LLC, a Mississippi limited liability company (“Client”). Client is acting as the name, image, and likeness (“NIL”) marketing agent for student-athletes attending the University of Mississippi (the “University”). Pursuant to the terms of the Agreement, Client…

Material Modification to Rights of Security Holders. Pursuant to the Amendment and as a condition to the Second Closing, on September 25, 2025, the Company amended the Initial Series D COD by filing that certain First Amendment to Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock of Digital Brands Group, Inc. (the “Series D COD Amendment” and together with the Initial Series D COD, the “Series D COD”) with the Delaware Secretary of State. The Seri…

Entry into a Material Definitive Agreement. As previously disclosed in its Current Report on Form 8-K filed with the U.S. Securities and Exchange Commission (the “SEC”) on August 13, 2025, Digital Brands Group, Inc., a Delaware corporation (the “Company”), and certain accredited investors (each, an “Investor” and collectively, the “Investors”) closed a private investment in public equity (the “PIPE Offering”) pursuant to that certain Securities Purchase Agreement, dated August 8, 2025 (the “O…

Unregistered Sales of Equity Securities. The information set forth in

Unregistered Sales of Equity Securities. The information set forth in

Material Modification to Rights of Security Holders. Pursuant to the PIPE Offering, on August 8, 2025, the Company filed a Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock (the “Series D COD”) with the Secretary of State of the State of Delaware. The stated value of the Series D Preferred Stock is $1,000 per share. Holders of Series D Preferred Stock do not have any voting rights, except as expressly provided by Law, or as expressly provided in t…