Marcus Corp. (The) (MCS)
NYSECommunication ServicesEntertainmentSnapshot 2026-09-04
$27.27-1.09%
Close 2026-09-04 · 1-day change
NYSECommunication ServicesEntertainmentSnapshot 2026-09-04
QuarterlyIQ Insights · MCS
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -16.4% |
| Our one-year growth estimate | diamond | 3.5% |
Growth built into the price is above our model estimate.
The price assumes 19.9 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Model as of 2026-09-04 · Compared with 21 industry peers · Company calendar date is not available
MCS — President transition
Dated 2026-04-30
President of Marcus Theatres — Mark A. Gramz: Mr. Gramz is retiring as President of Marcus Theatres but will continue to act as an advisor.
Why it matters: Higher operating income shows the hotel division is doing well. This helps overall profit.
Supportive ifQ3 operating income for Hotels & Resorts is more than $7 million.
Worry ifQ3 operating income for Hotels & Resorts is less than $5 million.
Why it matters: Changes in the Communication Services sector could affect how Marcus Corp. grows.
Watch forSector revenue growth turns positive for the first time in over a year.
Also watch forSector revenue growth is still negative for another quarter.
Why it matters: RevPAR growth shows recovery in hotels. This is important for overall performance.
Supportive ifRevPAR increases by more than 10% year over year in Q2.
Worry ifRevPAR growth is less than 5% year over year in Q2.
Why it matters: The summer movie season is crucial for revenue. Strong performance could signal a recovery for the company.
Supportive ifSummer box office revenue exceeds $50 million compared to last year.
Worry ifSummer box office revenue falls below $30 million compared to last year.
Why it matters: Going above this level shows strong performance in both divisions.
Supportive ifQ3 Adjusted EBITDA is more than $50 million.
Worry ifQ3 Adjusted EBITDA is less than $40 million.
Why it matters: If this film does well, it could help Marcus Theatres make more money and get more visitors.
Supportive ifSpider-Man: Brand New Day earns over $50 million in its opening weekend.
Worry ifSpider-Man: Brand New Day earns less than $30 million in its opening weekend.
Why it matters: High occupancy rates show strong demand for leisure. This helps revenue growth in Hotels & Resorts.
Supportive ifOccupancy rates are over 75% for Hotels & Resorts in Q3.
Worry ifOccupancy rates drop below 65% for Hotels & Resorts in Q3.
Why it matters: The transition in leadership at Marcus Theatres is crucial for future performance. Smooth transitions can maintain momentum.
Watch forThe leadership change went well with no issues in theatre performance.
Also watch forTheatre performance dropped after the leadership change.
Why it matters: Strong box office revenue growth in Q3 would confirm the positive trend from Q2. It shows that the film slate is driving attendance and revenue.
Supportive ifQ3 box office revenue growth exceeds 10% year over year.
Worry ifQ3 box office revenue growth is below 5% year over year.
Why it matters: New leadership may change how the theatre division performs and its future direction.
Watch forThe new president shares a plan for the next quarters in a public statement.
Also watch forThe new president does not provide a clear strategic plan or vision.
Why it matters: Earnings results and guidance will show how well the company is doing. They will also hint at future plans.
Watch forEarnings per share is over $0.55 in Q3. This shows strong performance and good guidance.
Also watch forEarnings per share falls below $0.45 in Q3, suggesting weaker performance and cautious guidance.
Why it matters: The earnings report will show if the company can improve from a loss in Q1. Investors will look for signs of recovery.
Watch forThe earnings report shows the company is making money again. Net income is above $0.
Also watch forEarnings report shows a net loss greater than $15.35M.
Why it matters: Leadership changes at Marcus Theatres may affect performance. Smooth changes can keep things going.
Watch forTheatres revenue growth remains above 10% year over year after the transition.
Also watch forTheatres revenue growth drops below 5% year over year after the transition.
Why it matters: Positive revenue growth shows the sector is recovering. This may boost investor confidence.
Supportive ifJuly earnings report shows revenue growth above 0% year over year.
Worry ifJuly earnings report shows revenue growth below 0% year over year.
Why it matters: Growth in revenue for Hotels & Resorts shows strong demand and success. This helps management focus on quality.
Supportive ifQ3 revenue growth in Hotels & Resorts exceeds 10% year over year.
Worry ifQ3 revenue growth in Hotels & Resorts falls below 5% year over year.
Why it matters: Strong growth in ticket sales shows that more people are going to the movies. This helps management use their film lineup better.
Supportive ifSame store admission revenue growth exceeds 15% in Q3 2026 compared to Q3 2025.
Worry ifSame store admission revenue growth is below 10% in Q3 2026 compared to Q3 2025.
Why it matters: Steady growth in hotel revenue shows high demand and good management. This helps management improve performance.
Supportive ifMarcus Hotels & Resorts revenue growth exceeds 8% in Q3 2026 compared to Q3 2025.
Worry ifRevenue growth for Marcus Hotels & Resorts falls below 5% in Q3 2026 compared to Q3 2025.
Why it matters: The change in leadership might impact how well the company does. Success in this change shows strong management skills.
Watch forMarcus Theatres shows revenue growth above 10% in Q3 2026 despite the leadership change.
Also watch forMarcus Theatres revenue growth is below 5% in Q3 2026 after the leadership transition.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
Usually moved in the same direction.
Price observations: 365 days
Most sensitive to the broad stock market.
Based on historical daily prices through 2026-09-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$148 on $10,000 · ±1.5% | How much price usually moves either way. |
| Bad day | $295 loss on $10,000 · 2.9% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $1,953 loss on $10,000 · 19.5% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.