Planet Fitness (PLNT)
NYSEConsumer DiscretionaryLeisureSnapshot 2026-09-04
$50.87-1.22%
Close 2026-09-04 · 1-day change
NYSEConsumer DiscretionaryLeisureSnapshot 2026-09-04
QuarterlyIQ Insights · PLNT
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | -13.4% |
| Our one-year growth estimate | diamond | 6.1% |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
No outside relationship met the current evidence threshold.
Based on historical daily prices through 2026-09-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Growth built into the price is above our model estimate.
The price assumes 19.5 percentage points less one-year growth.
The one-year revenue growth assumption on Valuation.
Model as of 2026-09-04 · Compared with 18 industry peers · Company calendar date is not available
PLNT — CFO transition
Dated 2026-03-09
Chief Financial Officer — Jay Stasz: Mr. Stasz departed as CFO, and Tom Fitzgerald was appointed as interim CFO.
Why it matters: A permanent CFO can bring stability to finances. This may boost investor confidence.
Supportive ifA permanent CFO has been appointed.
Worry ifNo permanent CFO appointed by the next earnings call.
Why it matters: A permanent CFO brings stability and clear plans. Delays in finding one may show bigger management problems.
Watch forAnnouncement of a permanent CFO hired by the end of Q2 2026.
Also watch forNo permanent CFO announced by the end of Q2 2026.
Why it matters: His experience might lead to changes that help the company's finances. This could make investors feel better.
Supportive ifThere is good news about financial plans. Improvements came after his appointment.
Worry ifNo big changes or bad news about financial plans after his appointment.
Why it matters: Revenue growth is a key indicator of overall business health. Falling below expectations may raise concerns.
Worry ifTotal revenue growth reported below 7% for 2026.
Less concerning ifTotal revenue growth reported at or above 7% for 2026.
We watch for confirming and disproving signals on each item. Resolutions are found automatically where possible and checked by hand for unclear cases. Last 90 days shown.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$155 on $10,000 · ±1.6% | How much price usually moves either way. |
| Bad day | $337 loss on $10,000 · 3.4% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $6,069 loss on $10,000 · 60.7% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: Lower revenue growth shows the company may struggle to meet its growth goals.
Worry ifQ2 revenue growth reported below 7%.
Less concerning ifQ2 revenue growth reported at or above 7%.
Why it matters: If revenue growth slows, it may signal a change in the growth phase of the sector.
Worry ifRevenue growth reported below the median for the last two years.
Less concerning ifRevenue growth remains above the median for the last two years.
Why it matters: A new marketing strategy could drive member growth. Lack of progress may indicate ongoing challenges in attracting new members.
Supportive ifThere is a new marketing campaign. It aims to reach more people.
Worry ifThere are no updates or changes to the current marketing strategy.
Why it matters: This reflects the company's commitment to expansion and could drive future revenue growth.
Supportive ifNew club openings reach 180 or more, showing strong growth strategy execution.
Worry ifNew club openings are under 180. This shows possible problems with expansion plans.
Why it matters: This growth rate is a key measure of member retention and overall business health. A decline below 1% would indicate challenges in attracting and keeping members.
Worry ifSystem-wide same club sales growth reported below 1% for the next quarter.
Less concerning ifSame club sales growth remains at or above 1%.
Why it matters: This measure shows how much money the company makes. A growth rate below 4% means earnings are weaker than expected.
Worry ifAdjusted net income per share growth reported below 4%.
Less concerning ifAdjusted net income per share growth at or above 4%.
Why it matters: Opening new clubs is crucial for growth. Fewer than 180 openings would signal potential issues in expansion strategy.
Worry ifFewer than 180 new clubs opened by the end of 2026.
Less concerning ifAt least 180 new clubs opened by the end of 2026.
Why it matters: Capital spending is crucial for growth. Lower spending may hinder expansion plans.
Worry ifCapital spending is likely to go up less than 10% in 2026.
Less concerning ifCapital spending is likely to go up at least 10% in 2026.
Why it matters: Better net member growth shows good marketing and retention. This is important for making money.
Supportive ifNet member growth exceeds the previous quarter's growth rate.
Worry ifNet member growth continues to decline or remains flat.