Sonos, Inc. (SONO)
NASDAQConsumer DiscretionaryConsumer ElectronicsSnapshot 2026-09-04
$15.36-4.95%
Close 2026-09-04 · 1-day change
NASDAQConsumer DiscretionaryConsumer ElectronicsSnapshot 2026-09-04
QuarterlyIQ Insights · SONO
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | 16.2% |
| Our one-year growth estimate | diamond | 9.8% |
Growth built into the price is above our model estimate.
The price assumes 6.3 percentage points more one-year growth.
The one-year revenue growth assumption on Valuation.
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Model as of 2026-09-04 · Compared with 4 industry peers · Company calendar date is not available
SONO — CFO transition
Dated 2026-07-29
CFO — Saori Casey: The CFO is retiring and a successor search has been initiated.
Why it matters: The new CFO will change how the company handles money and operations.
Watch forThe new CFO outlines a clear strategy in the next earnings call.
Also watch forThe new CFO fails to provide a clear strategic direction in the next earnings call.
Why it matters: Keeping free cash flow above $40 million shows good cash management. This can benefit shareholders.
Supportive ifFree cash flow remains above $40 million in Q4.
Worry ifFree cash flow drops below $35 million in Q4.
Why it matters: A new CFO could impact financial strategy and execution. This is crucial after the recent CFO transition.
Watch forA new CFO is appointed within the next quarter.
Also watch forNo new CFO is appointed within the next quarter.
Why it matters: Positive cash flow shows better financial health. It also helps support growth plans.
Supportive ifCash flow from operations turns positive in the next quarter.
Worry ifCash flow from operations remains negative or worsens.
Why it matters: Sonos gave back $30 million to shareholders in Q3. Updates may show they are confident.
Supportive ifA new share buyback program is announced or the current one is increased.
Worry ifNo updates or a reduction in the share repurchase program.
Why it matters: Missing targets would raise worries about Sonos's growth and how well it runs.
Worry ifEarnings miss guidance in Q3.
Less concerning ifIf earnings meet or go above guidance, it shows strong operations.
Why it matters: The new COO's plans could affect costs and how well the company runs.
Watch forThe new COO will announce positive changes in the next earnings call.
Also watch forNo major improvements have been reported since the new COO started.
Why it matters: Q3 Adjusted EBITDA was $44 million. Keeping this level shows the company is making money.
Supportive ifQ4 Adjusted EBITDA is more than $44 million.
Worry ifQ4 Adjusted EBITDA is less than $40 million.
Why it matters: The CFO is retiring. A smooth transition is key for maintaining financial stability.
Watch forA new leader with the right experience is announced.
Also watch forThere is a delay in naming a new leader or an unqualified choice is made.
Why it matters: Better cash flow is key for Sonos to improve its finances. Good cash flow shows strong operations.
Supportive ifCash flow from operations exceeds $100 million in Q3.
Worry ifCash flow from operations drops below $90 million in Q3.
Why it matters: The new COO might change how Sonos operates. Watching this can help us understand future results.
Watch forThere are good signs in operations. Costs are lower and delivery times are faster after the COO change.
Also watch forMore operational problems or costs after the COO change.
Why it matters: Exceeding 9% growth would show the company is maintaining its momentum and improving its business. This is key to investor confidence.
Supportive ifQ4 revenue growth exceeds 9% year-over-year.
Worry ifQ4 revenue growth is below 8% year-over-year.
Why it matters: A gross margin above 50% shows the company can set prices well and manage costs.
Supportive ifGAAP gross margin remains above 50% in Q4.
Worry ifGAAP gross margin falls below 48% in Q4.
Why it matters: The new CFO may change how the company handles money. This could affect growth and profits.
Watch forThe new CFO gives advice that can raise revenue or profit expectations.
Also watch forThe new CFO's guidance leads to lowered revenue or profit expectations.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
Usually moved in the same direction.
Price observations: 365 days
Most sensitive to the broad stock market.
Based on historical daily prices through 2026-09-04.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$194 on $10,000 · ±1.9% | How much price usually moves either way. |
| Bad day | $469 loss on $10,000 · 4.7% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $3,372 loss on $10,000 · 33.7% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.