Apple Inc (AAPL)
NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-07-08
$313.39+0.88%
Close 2026-07-08 · 1-day change
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Track AAPL free→NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-07-08
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Track AAPL free→Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Technology Hardware, Storage & Peripherals is in supercycle. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Management is running behind on a stated commitment.
View ThesisRevenue growth is accelerating — up about 13% over the past year.
View GrowthRanks among the strongest in its industry on quality — around the top 18%.
View QualityManagement screens strong on capital allocation, earnings delivery, margins, the balance sheet.
View ManagementExpectations look high — the market is pricing in about 28% growth a year, above the roughly 12% analysts expect, leaving little room for error.
View ValuationModerate volatility — typically moves about 1% a day.
View RiskApple's growth depends on expanding its installed base of active devices and increasing services revenue. Revenue grew 17% year over year, and the last quarter beat expectations. It trades at 38× P/E versus a peer median of 43×. The market is pricing in more growth than we forecast, making expectations look full. If Apple cuts guidance on the next call, that could negatively impact the stock. Peer multiples imply a price about 28% below where it trades. Our read remains intact.
Trailing returns as of 2026-07-08. AAPL is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 47 analysts currently covering AAPL (as of Jul 2026).
Based on 11 Wall Street analysts offering 12-month price targets for AAPL in the last 4 months.
A consensus fair price across 12 valuation methods, at three horizons. Current price $313.39. As of 2026-07-08. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Technology Hardware, Storage & Peripherals — fair value, gap to price, and forward P/E.
Advances: Increase Services Revenue
Significant investment boosts services revenue potential.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-07-08. EPS is implied from price ÷ P/E. Not investment advice.
Current $313.39
The last 12 months of price, then the range of analyst 12-month targets from today’s $313.39.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Above average on quality vs scored peers
A second lens on the 12-month fair value: for companies that score high on measured quality (profitability, balance-sheet safety, earnings stability), this read trusts more of today's profit margins instead of averaging them toward their multi-year history the way the headline number does. Shown alongside the fair value above, not in place of it. A diagnostic, not a price target or a buy/sell signal.
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
EU rules could impact Apple's operations and strategy.
Advances: Increase Services Revenue
Partnership enhances services revenue through AI chip development.
China risk may hinder competitive advantage in memory strategy.
Threatens: Increase Services Revenue
EU ruling may hinder services revenue growth.
Advances: Return Capital to Shareholders
Buyback program supports capital return objectives.
Advances: Expand Installed Base of Active Devices
New iPhone model expected to expand active device base.
Advances: Expand Installed Base of Active Devices
New features may attract more customers.
