Purple Innovation Inc (PRPL)
NASDAQConsumer DiscretionaryFurnishings, Fixtures & AppliancesSnapshot 2026-11-05
$2.54-9.29%
Close 2026-11-05 · 1-day change
NASDAQConsumer DiscretionaryFurnishings, Fixtures & AppliancesSnapshot 2026-11-05
QuarterlyIQ Insights · PRPL
What must go right, what could break, what the price assumes, and what evidence comes next.
The current health of the standing investment case.
Recent financial performance sits well below its industry cohort — worth keeping an eye on, though it has not freshly broken.
One-year growth currently built into the price, compared with our model's estimate.
| Measure | Marker shape | Value |
|---|---|---|
| Growth built into the price | circle | 104.0% |
| Our one-year growth estimate | diamond | 6.0% |
For each item: what to watch, what would become a concern, and what would make it less concerning.
A reporting-risk estimate, not a forecast of the stock-price response.
Historical relationships that met the evidence threshold. They do not prove cause or forecast a move.
No outside relationship met the current evidence threshold.
Based on historical daily prices through 2026-11-05.
Past price behavior in dollars on a $10,000 position. This does not measure permanent business risk.
How much price usually moves either way.
Use the underlying financial and sector pages to investigate the cause.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Growth built into the price is above our model estimate.
The price assumes 97.9 percentage points more one-year growth.
The one-year revenue growth assumption on Valuation.
Elevated risk of a next-quarter earnings miss: this name has been missing across recent quarters and is a smaller-cap name (higher miss base rate). A fundamental tilt, not a price call.
Model as of 2026-11-05 · Compared with 9 industry peers · Company calendar date is not available
PRPL — earnings miss
Dated 2026-11-04
RESULTS OF OPERATIONS AND FINANCIAL CONDITION On November 4, 2026, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for the third quarter ended September 30, 2026. A copy of this press release is furnished as Exhibit 99.1 to this report and incorporated by reference herein. The information furnished pursuant to this Item 2.02, including Exhibit 99.1 hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1…
Why it matters: Purple reported $2.1 million of adjusted EBITDA in Q2 and kept its $20 million to $25 million full-year goal. A Q3 loss would put that goal under strain.
Worry ifQ3 adjusted EBITDA is below $0, or Purple cuts its $20 million to $25 million full-year range.
Less concerning ifQ3 adjusted EBITDA is above $0 and Purple keeps its $20 million to $25 million full-year range.
Why it matters: Purple cut its full-year revenue range twice as wholesale sales fell. Q3 revenue will show whether the latest cut is enough.
Worry ifQ3 revenue is below $105 million, the quarterly pace needed to reach the $420 million low end of the full-year range.
Less concerning ifQ3 revenue is at least $105 million and Purple keeps its $420 million to $440 million range.
Why it matters: Showrooms drove DTC growth while total revenue fell. A drop in showroom sales would weaken Purple’s clearest growth channel.
Supportive ifQ3 showroom revenue grows year over year, with showroom comparable sales above 0%.
Worry ifQ3 showroom revenue falls from last year, or showroom comparable sales turn negative.
Why it matters: Year-to-date operating cash flow improved by $30.7 million, but cash was $23.3 million at June 30. Another positive quarter would support the cash progress.
Supportive ifPurple reports positive operating cash flow for the first nine months of 2026 and cash above $20 million.
Worry ifPurple reports negative operating cash flow for the first nine months, or cash falls below $20 million.
We watch for confirming and disproving signals on each item. Resolutions are found automatically where possible and checked by hand for unclear cases. Last 90 days shown.
A larger daily loss that occurred about once in every 20 trading days.
Deepest peak-to-trough drop in the last year.
| Measure | Value | Meaning |
|---|---|---|
| Typical day | ±$459 on $10,000 · ±4.6% | How much price usually moves either way. |
| Bad day | $944 loss on $10,000 · 9.4% | A larger daily loss that occurred about once in every 20 trading days. |
| Largest peak-to-trough drop in the past year | $9,120 loss on $10,000 · 91.2% | Deepest peak-to-trough drop in the last year. |
Past year. 1.00 means similar movement; 1.20 means about 20% more.
Past year. 1.00 means similar movement to the sector. This is secondary context.
Latest 30 trading days, shown as an annual percentage.
Latest 252 trading days, shown as an annual percentage.
20-trading-day average in US dollars.
Trading days used by the source risk snapshot.
Past results, not a forecast. Not investment advice.
Why it matters: Nasdaq said Purple’s public share value fell below the $15 million minimum for 30 business days. The next filing can show whether the listing risk grows or eases.
Watch forPurple reports that Nasdaq accepts a plan or grants more time to meet the $15 million minimum.
Also watch forNasdaq says Purple fails to meet the rule and sets a date to delist its shares.