Trade Desk (The) (TTD)
NASDAQCommunication ServicesAdvertising AgenciesSnapshot 2026-09-04
$14.43-4.37%
Close 2026-09-04 · 1-day change
NASDAQCommunication ServicesAdvertising AgenciesSnapshot 2026-09-04
QuarterlyIQ Insights · TTD
How strong the business is — where it ranks within its sector on capital efficiency and cash generation, and how well management has been executing.
How this business ranks within communication services on a research-validated quality screen. As of 2026-09-04.
The screen ranks TTD against its sector on four durable signals: share dilution, return on capital, free-cash-flow yield, and FCF margin. Historically the highest-quality names tended toward better typical outcomes and fewer bad years over multi-year holds (strongest at three years, modest at one), and that pattern showed up even before the price moved. It characterizes business quality, not price direction.
Each leg is a sector-relative percentile (higher is better); 3 of 4 legs were available for this name. The composite is built from these four; the raw value follows each percentile for context.
A forward quality tilt, not a price prediction, and context for your own research rather than a recommendation. Not investment advice.
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Operating income rose in 2 of the last 3 quarter-over-quarter moves. Historically, Communication Services names rated neutral grew net income 52% of the time over the next year (vs 52% for the rest of the cohort, n=2519).
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
A guidance track record builds as the company issues and delivers on guidance.
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
Continue to grow revenue and market share by expanding platform capabilities, partnerships, and innovation in programmatic advertising.
Stated as a priority in 8 of last 8 quarters. Revenue grew from $616 million in 2025-Q1 to $715 million in 2026-Q2, with year-over-year growth slowing from 19% in 2025-Q2 to 3% in 2026-Q2. Management consistently emphasizes capturing greater market share and innovation leadership, with the trajectory showing delivering revenue growth but decelerating momentum.
“We are focused on the right opportunities for the future... to capture greater share of the global advertising market.”
“We remain confident in our ability to lead and innovate within the programmatic ecosystem.”
“We are well positioned to capture greater share of the global advertising market in 2026 and beyond.”
“We believe The Trade Desk is uniquely positioned to capture more market share as we help advertisers succeed on the open internet.”
“We continue to outpace the digital advertising market with meaningful innovation across our platform.”
“The Trade Desk is well positioned to help our clients succeed and capture greater share by harnessing the full power of the open internet.”
“We are uniquely positioned to help our clients take full advantage of data-driven advertising on the premium internet.”
Build support for Unified ID 2.0 to preserve advertising value while enhancing user privacy and control, through partnerships and platform integrations.
Stated as a priority in 8 of last 8 quarters. Management consistently emphasizes building support for Unified ID 2.0 as a key product initiative to preserve advertising value and enhance user privacy. While no direct financial metrics are provided, the recurring focus and multiple partnership announcements indicate ongoing delivery on this priority.
“Continued collaboration and support for Unified ID 2.0, an industry-wide approach to identity.”
Continue executing on authorized share repurchase programs to return capital to shareholders and manage capital allocation.
Stated as a priority in 8 of last 8 quarters. The Company repurchased shares each quarter, with amounts ranging from $54 million in 2024-Q3 to $423 million in 2025-Q4, and $78 million in 2026-Q2. Management has consistently executed on share repurchases, demonstrating delivery on this capital allocation priority.
Grow access to premium CTV inventory globally through new partnerships and integrations to enhance advertiser reach.
Stated as a priority in 6 of last 8 quarters. Management highlights expanding premium CTV inventory access through partnerships with Netflix, Samsung Ads, Paramount, NBCUniversal, and others. While no direct financial metrics are provided, the recurring announcements of new partnerships indicate ongoing delivery on CTV expansion.
“Netflix joined The Trade Desk’s Sellers and Publishers 500+, enabling advertiser access to Netflix’s premier streaming environment.”
Enhance support for Unified ID 2.0 to improve advertising relevance and user privacy.
Over the trailing year it converted 4.37x of net income into operating cash flow. Historically, Communication Services names rated robust grew net income 47% of the time over the next year (vs 40% for the rest of the cohort, n=899).
Most sensitive to the broad stock market.
Not enough signal to read sensitivity to the US dollar, long-term interest rates, Fed net liquidity, real (inflation-adjusted) rates (low R² over the window).
23 material management or governance events in the past 24 months, led by executive changes. Historically, Communication Services names rated volatile grew net income 53% of the time over the next year (vs 53% for the rest of the cohort, n=827).
Not investment advice. As of 2026-09-04.
“We have never been in a better position to capture greater share of the $1 trillion advertising TAM.”
“Continued collaboration and support for Unified ID 2.0 to preserve advertising value and user privacy.”
“Building support for Unified ID 2.0, an upgrade and alternative to third-party cookies.”
“Building support for Unified ID 2.0 to preserve advertising value and user control.”
“Building support for Unified ID 2.0, an industry-wide approach to identity.”
“Building support for Unified ID 2.0, an upgrade and alternative to third-party cookies.”
“Building support for Unified ID 2.0 to preserve advertising value and user privacy.”
“Building support for Unified ID 2.0, an industry-wide approach to identity.”
“Used approximately $78 million of cash to repurchase Class A common stock in Q2 2026.”
“Used approximately $164 million of cash to repurchase Class A common stock in Q1 2026.”
“Used approximately $423 million of cash to repurchase Class A common stock in Q4 2025.”
“Used $310 million of cash to repurchase Class A common stock in Q3 2025.”
“Used $261 million of cash to repurchase Class A common stock in Q2 2025.”
“Used $386 million of cash to repurchase Class A common stock in Q1 2025.”
“Used approximately $57 million of cash to repurchase Class A common stock in Q4 2024.”
“Repurchased $54 million of Class A common stock in Q3 2024.”
“Paramount announced live, in-game programmatic buying for select commercial ad units via The Trade Desk.”
“NBCUniversal enabled programmatic access to the 2026 Winter Olympics through DSPs including The Trade Desk.”
“DIRECTV plans to develop a custom version of Ventura TV OS in collaboration with The Trade Desk.”
“HOY announced implementation of OpenPath and UID2 for its CTV inventory.”
“Warner Bros. Discovery integrated OpenPath to drive transparent demand to its news properties.”